Digital Marketing

What you will learn

After completing this course, a trainee will be able to:

1. Understand the fundamentals of marketing, digital marketing, and digital communication

2. Develop a complete digital marketing strategy using content, websites, SEO, social media, and paid advertising

3. Create and manage websites using Wix and optimize them for performance

4. Design social media content using tools like Canva and implement social media calendars

5. Run and manage Facebook and Instagram organic and paid marketing campaigns

6. Set up and optimize ad campaigns on Google Ads (Search, Display, Video, Shopping)

7. Use Google Merchant Center for eCommerce product listings and Shopping ads

8. Implement effective email marketing strategies and automation with MailChimp

9. Use analytics tools like Google Analytics to track, analyze, and improve marketing performance

10. Identify and pursue freelancing opportunities across platforms like Facebook, Instagram, YouTube, and Google tools