Google Ads

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Course overview

Welcome to Digital Marketing Mastery: A Comprehensive Guide to Google Ads, YouTube, Google Analytics, and Beyond!

Embark on a transformative journey through the dynamic realms of Google Ads, YouTube, and Google Analytics. This comprehensive course is designed to empower you with the knowledge and skills needed to navigate the intricacies of digital marketing and harness its full potential.

What will i learn?

Requirements

Curriculum for this course

87 Lessons 05:58:09 Hours

Module 1: Google Ads Fundamentals

23 Lessons 01:34:41 Hours

Google Ads: Introduction
00:04:07
Difference between Google Ads and AdSense
00:04:07
Google Ads: Creating an Account on Google Ads
00:04:07
Google Ads: Overview & Setup of Google Ads Account
00:04:07
Google Ads: Google Auction and Quality Score
00:04:07
Google Ads: Structure of Google Search Ads Campaigns
00:04:07
Google Ads: Search Ads Campaign Strategy
00:04:07
Google Ads: Landing Pages for Google Ads
00:04:07
Google Ads: Keyword Research for an Ad Campaign
00:04:07
Google Ads: Keywords Match Types
00:04:07
Google Ads: Creating Search Ads Copy
00:04:07
Google Ads: Creating Search Ads Campaign
00:04:07
Google Ads: Walkthrough of Google Search Ads Campaign Dashboard
00:04:07
Google Ads : Negative Keywords
00:04:07
Google Ads: Important Google Ads Extensions
00:04:07
Google Ads: What is Display Ads and Why to use it?
00:04:07
Google Ads: Best Optimized Image Formats
00:04:07
Google Ads: Creating Display Ads
00:04:07
Google Ads: What are Video Ads?
00:04:07
Google Ads: Important Video Ads Formats
00:04:07
Google Ads: Important considerations for video Ads
00:04:07
Google Ads: Creating Video Ad Campaign
00:04:07
Google Ads: Google Ads Reporting and Analysis
00:04:07

Module 2: Google Merchant Center and Freelancing

11 Lessons 00:45:17 Hours

Google Merchant Center: Introduction
00:04:07
Google Merchant Center: Creating Account and Linking with Google Ads
00:04:07
Google Merchant Center: Verifying and Claiming Website
00:04:07
Google Merchant Center: Setting up Shipping
00:04:07
Google Merchant Center: Adding Single Product
00:04:07
Google Merchant Center: Adding Multiple Products using Google Sheet
00:04:07
Google Merchant Center: Product Data Specification
00:04:07
Google Merchant Center: Overview of the Dashboard
00:04:07
Google Merchant Center: Managing Account Access
00:04:07
Google Ads: Creating Google Shopping Ads
00:04:07
Google Merchant Center related Freelancing Projects
00:04:07

Module 3: YouTube Mastery

9 Lessons 00:37:03 Hours

YouTube: What is YouTube and Why to use it?
00:04:07
YouTube: Creating and Customizing a Channel on YouTube
00:04:07
YouTube: How to Upload a Video on YouTube?
00:04:07
YouTube: Understanding YouTube SEO
00:04:07
YouTube: Using TubeBuddy for YouTube SEO
00:04:07
YouTube: Understanding YouTube Analytics
00:04:07
YouTube: Earning Money Through Videos
00:04:07
YouTube: Managing Clients' YouTube Channel
00:04:07
YouTube: Types of YouTube Projects in the Freelancing World
00:04:07

Module 4: Google Analytics Insights

12 Lessons 00:49:24 Hours

What is Google Analytics and Why to use it?
00:04:07
Google Analytics: Creating an Account on Google Analytics
00:04:07
Google Analytics: Adding Tracking Code to the Websites
00:04:07
Google Analytics: Walkthrough of the Dashboards
00:04:07
Google Analytics: Understanding Reports
00:04:07
Google Analytics: Understanding Data Explorations
00:04:07
Google Analytics: Using data for Decision Making
00:04:07
Google Analytics: Linking with other Products
00:04:07
Google Analytics: Understanding and Creating Events
00:04:07
Google Analytics: Understanding and Creating Conversions
00:04:07
Google Analytics: Understanding and Creating Audiences
00:04:07
Types of Google Analytics Projects in the Freelancing World
00:04:07

Module 6: Google Tag Manager

27 Lessons 01:51:09 Hours

Tags and Triggers
00:04:07
Install Analytics on GTM
00:04:07
Variables
00:04:07
Workspaces
00:04:07
Import and Export Container
00:04:07
Environments
00:04:07
Button Click Tracking
00:04:07
Link Tracking
00:04:07
Track All Links
00:04:07
Track Outbound Link Clicks
00:04:07
Element Visibility Trigger
00:04:07
Track WhatsApp Button as Event
00:04:07
Scroll Depth Tracking as Event
00:04:07
Track File Downloads as Events
00:04:07
Install Facebook Base Pixel
00:04:07
Setup Facebook Event Pixel
00:04:07
Track Contact Form 7 Form Submissions
00:04:07
Track Video Engagement as Events
00:04:07
Text Copied Tracking
00:04:07
Image Hover Tracking
00:04:07
Track Popup Visibility as Events
00:04:07
Track WP Form Submit
00:04:07
Install Tawk.to
00:04:07
Trigger Exception
00:04:07
Google Tag Manager related Freelancing Projects
00:04:07
Google Tag Manager - Introduction
00:04:07
Connect GTM to Wordpress Website
00:04:07

Module 5: Advanced Google Ads Strategies

3 Lessons 00:12:21 Hours

Google Ads: Importing Conversions and Audiences from Google Analytics in Google Ads
00:04:07
Google Ads Advanced: Using Conversion & Audiences in Google Ads Campaign
00:04:07
Different Scenarios of Advanced Google Ads Campaign
00:04:07