Digital Marketing

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Course overview

This course aims to provide trainees a deeper understanding of planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.

Whether you are a business owner, a freelancer, a job seeker, a working professional, a student, or a housewife, this course is for you. If you have a smartphone or a computer, chances are that you already know and use the internet. It only makes sense that you also learn the art of promoting yourself or your business and start making money from the internet. If that sounds like a good idea, this course will help you understand digital marketing and how you can get started as a beginner and become a pro at digital marketing and start earning online or grow your business.

What will i learn?

Understand the importance of Communication in Digital Marketing
Develop Digital Marketing Strategy
Understand the Basics of Content and its significance in Digital Marketing
Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube
Do Search Engine Marketing using Google Ads
Do Email Marketing on MailChimp
Understand the Importance of Analytics in Digital Marketing and how to analyze data
Find Digital Marketing related jobs

Requirements

Who can Join: Everyone
Video Medium: Urdu & English

Curriculum for this course

206 Lessons 14:08:02 Hours

Module 01

18 Lessons 01:14:06 Hours

Lesson 001-Introduction to the Course
00:04:07
Lesson 002 - How to Study this Course
00:04:07
Lesson 003 - What is Marketing?
00:04:07
Lesson 004 - Why do we need Marketing?
00:04:07
Lesson 005 - Evolution of Marketing
00:04:07
Lesson 006 - What is Digital Marketing?
00:04:07
Lesson 007 - What is Communication?
00:04:07
Lesson 008 - What are the types of Communication?
00:04:07
Lesson 009 - Different forms of Communication
00:04:07
Lesson 010 - Communication in the Digital Age
00:04:07
Lesson 011 - Importance of the Digital Communication for Businesses
00:04:07
Lesson 012 - Content and its Formats
00:04:07
Lesson 013 - PESO Model of Content / Content Distribution Channels
00:04:07
Lesson 014 - Inbound vs Outbound Marketing - Difference & Uses
00:04:07
Lesson 015 - Digital Marketing Funnels
00:04:07
Lesson 016 - Digital Marketing Funnel Examples
00:04:07
Lesson 17 - Digital Marketing Strategy and its Importance
00:04:07
Lesson 018 - Content in Digital Marketing Strategy
00:04:07

Module 02

18 Lessons 01:14:06 Hours

Lesson 019 - Website in Digital Marketing Strategy
00:04:07
Lesson 020 - Search Engine Optimization (SEO) in Digital Marketing Strategy
00:04:07
Lesson 021 - Social Media Marketing in Digital Marketing Strategy
00:04:07
Lesson 022 - Digital Ads in Digital Marketing Strategy
00:04:07
Lesson 023 - Email Marketing/SMS/WhatsApp Marketing in Digital Marketing Strategy
00:04:07
Lesson 024 - Why Content is King in Digital Marketing?
00:04:07
Lesson 025 - Written Content and its types
00:04:07
Lesson 026 - Graphic Content and its types
00:04:07
Lesson 027 - Video Content and its types
00:04:07
Lesson 028 - Audio Content and its types
00:04:07
Lesson 029 - Blogging and its types
00:04:07
Lesson 030 - Content & Marketing Funnel
00:04:07
Lesson 031 - Jobs available related to Content in the Freelance Marketplace
00:04:07
Lesson 032 - Websites & its Importance in Digital Marketing
00:04:07
Lesson 034 - Wix.com: Website set up using Wix Editor
00:04:07
Lesson 035 - Wix.com: Website Template editing in Wix Editor
00:04:07
Lesson 036 - Wix.com: Connecting Domain with a Website
00:04:07
Lesson 033 - Wix.com: Account creation and Profile set up
00:04:07

Module 03

17 Lessons 01:09:59 Hours

Lesson 037 - Wix.com: Online Store set up using ADI
00:04:07
Lesson 038 - Wix.com: Online Store Options and Settings in Wix
00:04:07
Lesson 039 - Wix.com: Website Optimization for Mobile view
00:04:07
Lesson 040 - Website Related Jobs
00:04:07
Lesson 041 - Social Media Marketing: Why Social Media Marketing?
00:04:07
Lesson 042 - Social Media Marketing: What is Social Media Marketing Calendar?
00:04:07
Lesson 043 - Social Media Marketing: Canva Account Setup
00:04:07
Lesson 044 - Social Media Marketing: Canva Menu & Options
00:04:07
Lesson 045 - Social Media Marketing: Image Post Design in Canva
00:04:07
Lesson 046 - Social Media Marketing: Video Post Design in Canva
00:04:07
Lesson 047 - Social Media Marketing: Websites for Free Social Media Marketing Resources
00:04:07
Lesson 048 - Facebook: What is Facebook?
00:04:07
Lesson 049 - Facebook: Personal Account
00:04:07
Lesson 050 - Facebook: Profile Setup
00:04:07
Lesson 051 - Facebook: Privacy and Advanced Settings
00:04:07
Lesson 052 - Facebook: Publishing a Post
00:04:07
Lesson 053 - Facebook: Page Creation
00:04:07

Module 04

17 Lessons 01:09:59 Hours

Lesson 054 - Facebook: Page Information and Basic Settings
00:04:07
Lesson 055 - Facebook: Advanced Page Settings
00:04:07
Lesson 056 - Facebook: Understanding Page Roles
00:04:07
Lesson 057 - Facebook: Page Messenger Optimization
00:04:07
Lesson 058 - Facebook: Page Templates & Tabs
00:04:07
Lesson 059 - Facebook: Understanding Page Reach
00:04:07
Lesson 060 - Facebook: Increasing Page Reach Organically
00:04:07
Lesson 061 - Facebook: Understanding Hashtags
00:04:07
Lesson 062 - Facebook: Understanding Paid Reach
00:04:07
Lesson 063 - Facebook: Increasing Page Followers/Likes with Ads
00:04:07
Lesson 064 - Facebook: Boosting a Post with Ads
00:04:07
Lesson 065 - Facebook: Understanding Ads Manager
00:04:07
Lesson 066 - Facebook: Linking Payment Method and Address in Ads Manager
00:04:07
Lesson 067 - Facebook: Understanding Facebook Ads Objectives
00:04:07
Lesson 068 - Facebook: Creating an Ad Campaign with Traffic Objective
00:04:07
Lesson 069 - Facebook: Creating an Ad Campaign with Lead Generation Objective
00:04:07
Lesson 070 - Facebook: Reviewing the Performance of Ads
00:04:07

Module 05

17 Lessons 01:09:59 Hours

Lesson 071 - Facebook: Understanding Meta Business Suite
00:04:07
Lesson 072 - Facebook: Adding Users to Meta Business Suite
00:04:07
Lesson 073 - Facebook: Adding Accounts to Meta Business Suite
00:04:07
Lesson 074 - Facebook: Adding Data Sources to Meta Business Suite
00:04:07
Lesson 075 - Facebook: Other Important Options in Meta Business Suite
00:04:07
Lesson 076 - Facebook: Assigning Assets to Users
00:04:07
Lesson 077 - Facebook: Understanding Meta Business Suite Tools
00:04:07
Lesson 078 - Facebook: Understanding Facebook Shops & Commerce Manager
00:04:07
Lesson 079 - Facebook: Creating a Facebook Shop
00:04:07
Lesson 080 - Facebook: Adding Catalogues in Commerce Manager
00:04:07
Lesson 081 - Facebook: Understanding Events Manager & Pixels
00:04:07
Lesson 082 - Facebook: Installing Meta Pixel on the Website
00:04:07
Lesson 083 - Facebook: Creating Events in Meta Pixel
00:04:07
Lesson 084 - Facebook: Understanding Facebook Audiences
00:04:07
Lesson 085 - Facebook: Creating Custom Audiences
00:04:07
Lesson 086 - Facebook: Creating Lookalike Audiences
00:04:07
Lesson 087 - Facebook: Creating Facebook Conversion Ads
00:04:07

Module 06

18 Lessons 01:14:06 Hours

Lesson 088 - Facebook: Retargeting Ads
00:04:07
Lesson 089 - Facebook: Creating an Ad Campaign for Catalogue Sales
00:04:07
Lesson 090 - Facebook: Overview of Meta Ads Manager Mobile App
00:04:07
Lesson 091 - Facebook: Ad Library
00:04:07
Lesson 092 - Facebook: Overview of Ads & Creative Reporting
00:04:07
Lesson 093 - Facebook: Overview of Meta Business Insights
00:04:07
Lesson 094 - Facebook: Overview of Account Quality
00:04:07
Lesson 095 - Facebook Groups: What are Facebook Groups and how to Create a Group
00:04:07
Lesson 096 - Facebook Groups: Facebook Group Set Up and Advance Settings
00:04:07
Lesson 097 - Facebook Groups: Group Types & its Features
00:04:07
Lesson 098 - Facebook Groups: Overview of Group Tabs & Roles
00:04:07
Lesson 099 - Facebook: Types of Facebook Projects in the Freelancing World
00:04:07
Lesson 100 - Instagram: What is Instagram and Why to Use it?
00:04:07
Lesson 101 - Instagram: Creating Account on Instagram
00:04:07
Lesson 102 - Instagram: Instagram Business and Creator Account
00:04:07
Lesson 103 - Instagram: Using Instagram on Mobile Phone
00:04:07
Lesson 104 - Instagram: Organic ways to grow your Instagram Reach
00:04:07
Lesson 128 - YouTube: How to Upload a Video on YouTube?
00:04:07

Module 07

17 Lessons 01:09:59 Hours

Lesson 105 - Instagram: How to Boost a Post using Instagram Mobile App
00:04:07
Lesson 106 - Instagram: Gaining Reach on Instagram by Using Facebook Ads Manager
00:04:07
Lesson 107 - Instagram: Overview of Instagram Insights
00:04:07
Lesson 108 - Instagram: Types of Instagram Projects in Freelancing World
00:04:07
Lesson 109 - Twitter: What is Twitter and Why to use it?
00:04:07
Lesson 110 - Twitter: Creating Account on Twitter
00:04:07
Lesson 111 - Twitter: Switching Personal Account to Professional Account
00:04:07
Lesson 112 - Twitter: Organic Marketing on Twitter
00:04:07
Lesson 113 - Twitter: How to promote your Tweet?
00:04:07
Lesson 114 - Twitter: Using Twitter Ads to run Paid Campaign
00:04:07
Lesson 115 - Twitter: Reviewing Organic and Paid Marketing with Twitter Analytics
00:04:07
Lesson 116 - Twitter: Types of Twitter Projects in Freelancing World
00:04:07
Lesson 117 - LinkedIn: What is LinkedIn and Why to Use it?
00:04:07
Lesson 118 - LinkedIn: Creating and Customizing Account on LinkedIn
00:04:07
Lesson 119 - LinkedIn: How to create a Group and Event on LinkedIn?
00:04:07
Lesson 120 - LinkedIn: How to Set Up an Effective Company Page?
00:04:07
Lesson 121 - LinkedIn: How to post a Job on LinkedIn?
00:04:07

Module 08

16 Lessons 01:05:52 Hours

Lesson 122 - LinkedIn: Campaign Manager Account Creation and Setup
00:04:07
Lesson 123 - LinkedIn: Setting up an Ad Campaign
00:04:07
Lesson 124 - LinkedIn: Using Organic Methods to Find Leads through LinkedIn
00:04:07
Lesson 125 - LinkedIn: Types of LinkedIn Projects in Freelancing World
00:04:07
Lesson 126 - YouTube: What is YouTube and Why to use it?
00:04:07
Lesson 127 - YouTube: Creating and Customizing a Channel on YouTube
00:04:07
Lesson 129 - YouTube: Understanding YouTube SEO
00:04:07
Lesson 130 - YouTube: Using TubeBuddy for YouTube SEO
00:04:07
Lesson 131 - YouTube: Understanding YouTube Analytics
00:04:07
Lesson 132 - YouTube: Earning Money Through Videos
00:04:07
Lesson 133 - YouTube: Managing Clients' YouTube Channel
00:04:07
Lesson 134 - YouTube: Types of YouTube Projects in the Freelancing World
00:04:07
Lesson 135 - Difference between Google Ads and AdSense
00:04:07
Lesson 136 - Google Ads: Creating an Account on Google Ads
00:04:07
Lesson 137 - Google Ads: Overview & Setup of Google Ads Account
00:04:07
Lesson 138 - Google Ads: Google Auction and Quality Score
00:04:07

Module 09

17 Lessons 01:09:59 Hours

Lesson 139 - Google Ads: Structure of Google Search Ads Campaigns
00:04:07
Lesson 140 - Google Ads: Search Ads Campaign Strategy
00:04:07
Lesson 141 - Google Ads: Landing Pages for Google Ads
00:04:07
Lesson 142 - Google Ads: Keyword Research for an Ad Campaign
00:04:07
Lesson 143 - Google Ads: Keywords Match Types
00:04:07
Lesson 144 - Google Ads: Creating Search Ads Copy
00:04:07
Lesson 145 - Google Ads: Creating Search Ads Campaign
00:04:07
Lesson 146 - Google Ads: Walkthrough of Google Search Ads Campaign Dashboard
00:04:07
Lesson 147 - Google Ads : Negative Keywords
00:04:07
Lesson 148 - Google Ads: Important Google Ads Extensions
00:04:07
Lesson 149 - Google Ads: What is Display Ads and Why to use it?
00:04:07
Lesson 150 - Google Ads: Best Optimized Image Formats
00:04:07
Lesson 151 - Google Ads: Creating Display Ads
00:04:07
Lesson 152 - Google Ads: What are Video Ads?
00:04:07
Lesson 153 - Google Ads: Important Video Ads Formats
00:04:07
Lesson 154 - Google Ads: Important considerations for video Ads
00:04:07
Lessonn 155 - Google Ads: Creating Video Ad Campaign
00:04:07

Module 10

17 Lessons 01:09:59 Hours

Lesson 156 - Google Ads: Google Ads Reporting and Analysis
00:04:07
Lesson 157 - Google Merchant Center: Introduction
00:04:07
Lesson 158 - Google Merchant Center: Creating Account and Linking with Google Ads
00:04:07
Lesson 159 - Google Merchant Center: Verifying and Claiming Website
00:04:07
Lesson 160 - Google Merchant Center: Setting up Shipping
00:04:07
Lesson 161 - Google Merchant Center: Adding Single Product
00:04:07
Lesson 162 - Google Merchant Center: Adding Multiple Products using Google Sheet
00:04:07
Lesson 163 - Google Merchant Center: Product Data Specification
00:04:07
Lesson 164 - Google Merchant Center: Overview of the Dashboard
00:04:07
Lesson 165 - Google Merchant Center: Managing Account Access
00:04:07
Lesson 166 - Google Ads: Creating Google Shopping Ads
00:04:07
Lesson 167 - Google Merchant Center related Freelancing Projects
00:04:07
Lesson 168 - Introduction to Email Marketing
00:04:07
Lesson 169 - MailChimp: Account Setup & Introduction
00:04:07
Lesson 170 - MailChimp: Creating and Setting Up Audiences
00:04:07
Lesson 171 - MailChimp: Audience Dashboard - Tags, Segments and Inbox
00:04:07
Lesson 172 - MailChimp: Creating a Signup Form
00:04:07

Module 11

17 Lessons 01:09:59 Hours

Lesson 176 - MailChimp: Creating a Regular Email Campaign
00:04:07
Lesson 177 - MailChimp: Creating a Landing Page Campaign
00:04:07
Lesson 178 - MailChimp: Creating Embedded Form Campaign
00:04:07
Lesson 179 - MailChimp: Reviewing Campaign Reports
00:04:07
Lesson 180 - MailChimp: Designing a Customer Journey
00:04:07
Lesson 181 - MailChimp: Creating Post Cards
00:04:07
Lesson 182 - MailChimp : Use of Creative Assistant
00:04:07
Lesson 183 - MailChimp: Integration with Social Media Channels
00:04:07
Lesson 184 - MailChimp: Integration with Websites
00:04:07
Lesson 185 - MailChimp: Ad Campaigns
00:04:07
Lesson 186 - MailChimp: Types of MailChimp Projects in the Freelancing World
00:04:07
Lesson 187 - What is SMS or WhatsApp Marketing
00:04:07
Lesson 188 - WhatsApp Business Account
00:04:07
Lesson 189 - Other WhatsApp Business Settings
00:04:07
Lesson 173 - MailChimp: Creating a Survey
00:04:07
Lesson 174 - MailChimp: Preference Center
00:04:07
Lesson 175 - MailChimp: Designing an Email Template
00:04:07

Module 12

17 Lessons 01:09:59 Hours

Lesson 190 - What is Google Analytics and Why to use it?
00:04:07
Lesson 191 - Google Analytics: Creating an Account on Google Analytics
00:04:07
Lesson 192 - Google Analytics: Adding Tracking Code to the Websites
00:04:07
Lesson 193 - Google Analytics: Walkthrough of the Dashboards
00:04:07
Lesson 194 - Google Analytics: Understanding Reports
00:04:07
Lesson 195 - Google Analytics: Understanding Data Explorations
00:04:07
Lesson 196 - Google Analytics: Using data for Decision Making
00:04:07
Lesson 197 - Google Analytics: Linking with other Products
00:04:07
Lesson 198 - Google Analytics: Understanding and Creating Events
00:04:07
Lesson 199 - Google Analytics: Understanding and Creating Conversions
00:04:07
Lesson 200 - Google Analytics: Understanding and Creating Audiences
00:04:07
Lesson 201 - Types of Google Analytics Projects in the Freelancing World
00:04:07
Lesson 202 - Google Ads: Importing Conversions and Audiences from Google Analytics in Google Ads
00:04:07
Lesson 203 - Google Ads Advanced: Using Conversion & Audiences in Google Ads Campaign
00:04:07
Lesson 204 - Different Scenarios of Advanced Google Ads Campaign
00:04:07
Lesson 205 - Course and Skills Review
00:04:07
Lesson 206 - Future Directions for Digital Marketers
00:04:07